Have you ever wondered why brands like Nestle, HUL, ITC Ltd, Britannia, Marico, Lakme, Maybelline and the list just goes on, offer free goodies to the consumers with their products? What’s the brand motive behind this offering?

The answer to this is – ‘Promotional Marketing’. A trendy, can never go wrong and an impactful strategy to make the brand stand out.

Brands often do promotional marketing in the form of special offers, gifts or freebies to attract consumers and influence their purchasing decision. Promotions can be done in various forms to touch base with the consumers. To name a few common kinds of promotions are –  offering free merchandise / gifts, ‘Buy two get one free deal’ or Buy a pack of 6 items and see what you get inside the pack. 

Promotional marketing not only encourages sales of the product, it also creates a personal connection with the consumer. The promotional freebie reminds the consumer about the brand and acts as a value addition in their life.

As a strategy, leading brands indulge in introducing promotional products and services to get an edge over their competitors. Brands leverage this opportunity to attract new customers and retain the existing ones. Promotional merchandise is that inclusion in any brand’s marketing campaign that will reap the benefits in unprecedented ways.

We at Impresario understand that it’s critical for a brand to choose a relevant optimum promotional product that is in line with their brand image and values and is monetarily viable. Therefore, with this knowledge and creative insight about the product and relevant options, we create unique concepts for the end users. And last but not the least, our solutions and offerings are such that they always catch customers’ attention. We just don’t give options, we give utility suggestions.