Why Cosmetic Brands will still Invest in Freebies during this Weak Economy ?
Selling luxuries to women is not easy when women are used to putting themselves last — especially in …
Aarogya Setu: Entering into the New World
Trying to Fight Covid-19 with phones and Apps has what the Government of India has come up with …
Business Planning Steps for Post-Coronavirus
The coronavirus pandemic is wreaking havoc on the global economy. In times of crisis, it can be hard …
The Journey Of KitKat “My Travel Breaks”
Campaign Introduction Continuing with the trend of launching innovative campaigns and the legacy of “Have a break, have …
Is The Chinese Manufacturing Industry Struggling?
From a “World Factory” to “Intelligent Manufacturing Hub”, China’s evolution story has been a case study for a …
How Coronavirus Is Affecting The Global Supply Chain?
What is Coronavirus? According to WHO, Coronaviruses(CoV) are a large family of viruses, which are zoonotic, meaning they …
License-Driven Marketing: A Growth Accelerator For Your Promotional Effort
This article talks about how character licensing in your brand can be a roaring success for your business. …
Lifebuoy’s Public Notice on Coronavirus: A Cool, Confident and Unafraid Brand Strategy
Lifebuoy’s print ad in Hindustan Times informs the readers to stay safe and take precautionary measures regarding the, …
How The Generation Gap Is Filling Up Your Work Place.
The next army of a generation ready to hit the workplace battleground is Generation Z. The upcoming decades …
Impresario’s Sustainability Journey with L’Oreal
Be it the product or its packaging, beauty and cosmetic industry face huge sustainability challenges. With the consumer’s …
