01
Scan
Consumer opens a pack, marker, or WebAR link on phone without a heavy app install where WebAR fits.
Technology
AR & Immersive Technology
Make your campaigns interactive.
Turn packaging, products, spaces, and campaigns into digital experiences designed for the audience and the activation objective.
Overview
AR and immersive technology extend Impresario + MakeAR beyond static creatives. Brands can turn packs, products, and spaces into participation moments that plug into promotions, gaming, rewards, and loyalty. Where WebAR is appropriate, consumers can enter the experience without an app download.
Who it's for
Consumer brands that want pack-led, product-led, or space-led engagement with measurable participation, not only visual novelty.
Audience-first approach
Same immersive stack. Different experience design for the audience you are activating: discovery, try-on, play, education, or reward unlock.
Capabilities
01
WebAR
02
Marker-based AR
03
Image recognition
04
3D experiences
05
Virtual try-ons
06
AR games
07
Interactive packaging
08
Spatial experiences
09
Immersive brand experiences
10
AI + AR experiences
11
Body & Hand Tracking
12
VR Experiences
13
Location based AR / Geo tagged experiences
14
360 experiences
How it connects
01
Promotions: scan-to-participate and pack-led activation
02
Gaming as a Service (MakeAR): AR games and interactive product play
03
Customer Loyalty: immersive missions and member experiences
04
GWP / Rewards: reveal or unlock premiums through AR
How it works
- 02
Experience
3D, try-on, pack reveal, or spatial brand moments appear in the camera view.
- 03
Interact
Play, explore, or complete a participation action designed for the campaign objective.
- 04
Reward
AR can unlock coupons, points, premiums, or the next loyalty / promo step.
- 05
Measure
Track scans, completion, and conversion into the wider Impresario journey.
No app download required where WebAR is appropriate.
FAQs
About AR & Immersive Technology
What is WebAR for brands?+
Browser-based AR that lets consumers interact with packaging, products, or campaigns without installing an app, where WebAR is appropriate.
How does AR support promotions and loyalty?+
AR turns packs and products into participation moments that can connect to games, rewards, and loyalty journeys.
Can AR work with gaming?+
Yes. AR games and interactive product experiences are part of the MakeAR capability set.
Do you support VR, 360, and location-based experiences?+
Yes. Alongside WebAR and pack-led AR, capabilities include VR experiences, 360 experiences, location-based / geo-tagged AR, and body & hand tracking for more immersive brand interactions.
Can immersive experiences be audience-first?+
Yes. Experience design, channel, and incentive hooks can be shaped for a defined audience and campaign objective.
Ready to build for your audience?
Plan a promotion, design loyalty, or plug in a game. Let’s talk.