Impresario Count on

Solution

Gaming as a Service (MakeAR)

Games built for brands. Built to perform.

Plug & play games and engagements with customised branding, powered by MakeAR.

Gaming as a Service (MakeAR) visual

Overview

Gaming turns passive audiences into active participants. MakeAR powers branded games and interactive experiences for microsites, mobile, QR, WhatsApp, and other digital touchpoints in quick plug-and-play format. From instant-win mechanics to sophisticated branded play, games are built around the campaign objective and audience. Gaming is not the whole campaign. It is the engagement layer brands can plug into promotions and loyalty.

Brand teams planning promotions and loyalty programmes

Who it's for

Consumer brands that need higher participation and repeat play in promotions or loyalty, without treating games as a one-off creative stunt.

Diverse audiences engaging with brand campaigns

Audience-first approach

Same gaming stack. Different mechanics, difficulty, branding, and reward hooks for the audience you are activating. Choose from a ready suite, or get a custom-built experience for the campaign.

Capabilities

  • 01

    Branded mini-games · Skill-based games · Instant-win games

  • 02

    Quiz · Arcade · Memory

  • 03

    Spin & Win · Scratch & Win

  • 04

    Gamified contests · Multiplayer experiences

  • 05

    AR games · AI-powered experiences

  • 06

    Interactive product experiences

What you get

  • 01

    Pick plug & play games and deploy fast with brand customisation

  • 02

    Build custom game experiences for high-visibility campaigns

  • 03

    Connect play to validation, rewards, sharing, and loyalty

How it works

  1. 01

    Choose

    Choose step visual

    Pick a plug & play game or brief a custom experience for the campaign objective.

  2. 02

    Brand

    Brand step visual

    Apply brand look, messaging, and reward hooks without rebuilding the stack.

  3. 03

    Deploy

    Deploy step visual

    Launch on microsite, mobile, QR, WhatsApp, or other digital brand touchpoints.

  4. 04

    Play

    Play step visual

    Consumers engage through instant-win, skill, quiz, AR, or multiplayer mechanics.

  5. 05

    Reward

    Reward step visual

    Connect play to coupons, points, prizes, or loyalty benefits after eligibility checks.

  6. 06

    Measure

    Measure step visual

    Track plays, completion, shares, and conversion into the wider campaign journey.

FAQs

About Gaming as a Service (MakeAR)

What is Gaming as a Service (MakeAR) for brands?+

Branded games and interactive experiences designed for marketing objectives, ready to deploy across digital touchpoints and connect to rewards, validation, and loyalty.

How does gaming support loyalty and promotions?+

Games lift participation and repeat engagement, and can sit inside promo mechanics or loyalty missions as a measurable engagement layer.

Can games connect to purchase validation?+

Yes. A validated purchase can unlock play, scoring, rewards, and share loops as part of verified play.

What does plug & play gaming mean?+

Ready game and engagement modules with customised branding that brands can drop into a campaign without building from zero every time.

Can MakeAR build custom games as well as plug & play?+

Yes. Brands can choose from a suite of ready experiences or commission a custom-built game for the campaign.

Where can games be deployed?+

Microsites, mobile, QR, WhatsApp, and other digital brand touchpoints.

Ready to build for your audience?

Plan a promotion, design loyalty, or plug in a game. Let’s talk.

Talk to Impresario