01
Onboard
Bring distributors, dealers, retailers, and sales teams into a simple partner experience.
Solution
Channel Loyalty
Engage the people who influence your sales.
Incentive and loyalty ecosystems for distributors, retailers, dealers, and trade partners.
Overview
Create incentive and loyalty ecosystems for distributors, retailers, dealers, sales teams, and channel partners. Channel loyalty connects business performance with meaningful rewards and recognition. When brands need twin loyalty, consumer and channel programmes can run together so shopper demand and trade push move in sync.
Who it's for
Consumer brands that need sell-in and sell-out support from the channel, with incentives tied to real performance and less spreadsheet-heavy trade ops.
Audience-first approach
Trade is an audience too. Mechanics, targets, leaderboards, and rewards can be designed for how partners actually sell and engage.
Capabilities
01
Partner onboarding
02
Transaction capture
03
Purchase / invoice validation
04
Points and incentives
05
Target-based rewards
06
Tiering · Leaderboards · Performance dashboards
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Reward catalogues · Redemption management
08
Communication · Partner analytics
Designed for
01
Distributors · Dealers · Retailers · Wholesalers
02
Sales teams · Trade partners
03
Influencers and professional communities
How it works
- 02
Engage
Partners complete qualifying purchase and non-purchase activities tied to programme goals.
- 03
Verify
Validate invoices, receipts, or transactions at SKU / volume level and stop fraudulent claims.
- 04
Reward
Deliver points, targets, tier benefits, or instant incentives tailored to trade partners.
- 05
Recognise
Use leaderboards, tiers, and dashboards to keep performance visible and motivating.
- 06
Optimise
See sell-in / sell-out signals and refine incentives, rules, and spend in near real time.
Drive the behaviours that drive your business.
FAQs
About Channel Loyalty
What is channel loyalty?+
An incentive and recognition programme for distributors, retailers, dealers, sales teams, and other partners who influence sell-in and sell-out.
What is twin loyalty?+
Running consumer and channel programmes in a connected way so shopper engagement and trade incentives support the same brand growth goals.
Can channel loyalty include invoice or purchase validation?+
Yes. Transaction capture and purchase or invoice validation can protect budgets and reward genuine performance.
Can channel loyalty include leaderboards and tiering?+
Yes. Target-based rewards, tiers, leaderboards, and dashboards help drive partner performance.
Can channel rewards be digital and physical?+
Yes. Partners can redeem through catalogues that include digital incentives and physical rewards, depending on programme design.
Ready to build for your audience?
Plan a promotion, design loyalty, or plug in a game. Let’s talk.