We won’t be wrong to say that 2020 is an year which is one of a kind. Though everything had it’s own struggle, but this year also played a special role in unleashing the power of true crisis management. 

While the makeup industry was adjusting it’s way to the new normal, influencer marketing seem to pick up some eyeballs with the rising charts of user time spent on social media. From new product launches to special influencer kits, contests and giveaways, a lot could have been noticed happening around the influencer domain.

The connection these influencers have with their audience is un-matachable. To create a consistent relationship with the core customer’s, infleuncer content is a great tool. There are many interesting ways to connect with the consumer, however if you measure the effect of the power pack tools i.e. digital influence + content + storytelling, you can expect great results.