Sustainability Journey with TRESemmé: One step at a time

Sustainability Journey with TRESemmé: One step at a time


Alan Joe, CEO of Unilever states that ‘’ We can only eliminate plastic waste by acting fast and talking radical actions at all point in the cycle.’’
TRESemmé – A brand started with the vision of bringing salon quality hair at home for modern woman who are confident, inspiring and strong. TRESemmé has been driven by a simple truth: Every woman deserves to look and feel fabulous, like they’ve just stepped out of the salon. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price.

The Sustainability Journey

TRESemmé has committed to following the idea of circular economy, keeping their processes more sustainable and the use of plastic in loop,  where it is reused, recycled or composted. And where it is kept in a loop, to stop it from ever finding its way into the environment.

A step towards sustainability in promotions
Building upon Unilever’s commitment, TRESemmé and Impresario together took a sustainable route to brand’s promotion. 
CONCEPT: Creating sustainable hair care product of salon quality that help you create your own style and experience that salon feeling every day.

  • Premium Quality: The Wooden Paddle Brush was crafted in Professional Quality for Salon like hair at home
  • No Compromise with Aesthetics:  Fulfilling the sustainability criteria, we made sure that the look and the feel of the product are intact.

Tresemmé promotions 2020

The promotion aptly fits the brand’s personality that is classy, premium and glam. Data from our quarterly consumer survey indicated that the product is aspirational amongst women and men of age 25-40 years.Similar products are seen in stores like Lifestyle, Pantaloons, Miniso worth Rs 300 and more, making it a good value for money while also promising ethics, aesthetics and aspirational value. 

Sustainable Promotions-The Impresario Touch 

With an effort to contribute in making the industry more ethically sustainable, impresario strives to follow sustainability in all it’s processes.We believe we have the power to  change the way fashion and cosmetics products are made and consumed by creating a sustainable industry with greater influence.

Sustainable growth for all: Working with the leading brands of the industry for over a decade has given us abundance of opportunities towards building a business, with an upward moving graph, not only economically but also ethically. As a team, we strongly believe that the key to long-term success is in building the ability to sustain growth, which means, the growth is repeatable and ethical.

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