Retail Marketing taking the lead! How retail display of offers help in sales…

Retail Marketing taking the lead! How retail display of offers help in sales…

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Retail display of promotion offers is the best way to attract consumer attention in a multi brand scenario. Jump from consumer consideration to Intent or Convert Intent into purchase.

A good marketing strategy goes around the rational mind and pushes trigger-words such as “Free” or “Offer”. These play on the “effective” side of the customers and convince them that they are the primary winners of the promotion.

Key touch points of brand & buyer interaction-

  • Visibility – Getting customers to see your product is “the first and most important step in impulse buying”.
    Being in their faces and placing the focus clearly on what you’re selling so that they can make a quick selection.
  • Value vs price war – Make customers see that they are bagging a good deal. This is super effective!
  • Excitement – When you throw in an offer with your impulse products, its gets noticed. Often, if a product looks relatable, again people will notice.
  • Packaging– Message on the packaging speaks loud and clear to the consumer. More over the appeal of the product(colors, shapes ) evokes the emotions and has the potential to trigger impulsive buying even for consumers with no intention to make a purchase.

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