In today’s time when the entire world has shifted to digital medium of communication, QR code is something that can’t be missed. Be it making transactional payments at stores, scanning menus to order food at restaurants or scanning to see what it’s got for you. Seeing a QR code has become a really common aspect for the masses. 

But, have you ever wondered what they actually do?

The range of merits that QR can provide for a business is vast and brands are coming forward to leverage this opportunity. QR Code aka Quick Response Code is a game changing tool for combining a brand’s physical in-store offerings with their online presence. 

They can boost the digital sales with digital coupons also known as Coupon QR Code which digitize the coupons which can subsequently be used during sales promotions and marketing campaigns when customers scan the QR Codes.

Brands are using QR codes for their promotional marketing strategy by incorporating and setting up a stream of customer engagement through a  call-to-action (CTA). 

Once a QR code is scanned the encoded information can be used to automatically trigger a range of actions on the customer’s device, including route to a mobile website or landing page, dial contact number,  send a text message, send an email, view a message or special offer, view a google maps location, view a social media profile.

Let’s have a look at brands engaging their audience via QR marketing

1. 1. Taco Bell

      
      They’ve incorporated QR codes as part of their promotional campaigns for quite a few years now. When Taco Bell launched its ‘Doritos Locos Tacos’, they placed QR codes on all Taco holster packages to engage more and more customers.

   2. L’Oréal

      
      Engaged its customers on the go with QR codes
      L’Oréal partnered with Glamour and used QR codes inside taxis to capture customers stuck in traffic by linking QR code campaigns to videos about how to use the products and redirecting to the store page. This promotional campaign aided L’Oréal to increase its app downloads by 80%.

   3. Starbucks

      Shooted up their sales with QR codes
      Starbucks, the famous coffee giant adopted QR codes in a variety of forms with the focus of increasing coffee sales. Starbucks incorporated QR codes in its promotional campaigns like print ads with People Magazine and by printing QRs on their flyers.
      Moreover, they encouraged cashless payments via the help of QR codes

   4. Coca Cola
      

      
      used dynamic QR codes to engage customers
      Coca Cola brought about a new perspective to QR codes by embedding dynamic QR codes in their product packaging with new content that delivered unique experiences to customers every time they scanned the QR codes.

   5. Netflix and Snapchat
      

      
      collaborated for a QR code-based promotional campaign
      Netflix came up with an intriguing application of QR codes by transforming 200 real-world cafes to look like Luke’s Diner from Gilmore Girls as part of a promotional campaign for the show. Snapchat added a branding boost to this campaign by printing snap codes (Snapchat’s version of QR Codes) on the coffee cups of these cafes. The snap codes when scanned would unlock a Gilmore Girls filter on Snapchat.

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Promotions via QR codes are intended to add a WOW factor to brands and elicit customer’s interest in the brand.
So next time you spot a QR code anywhere, don’t forget to scan it & check what they’ve in store for you.