A female-centric water sipper with moving gel inside, the most appropriate promo product complementing the launch of a non-sticky, gel-based, super light cream from Ponds. It was a big hit for both consumers and influencers.
Pond’s hydrating Super Light gel was marketed for its ability to give water fresh glow. And the promo sipper that was customised to match the product colours reinforced the communication by helping consumers stay hydrated in a fun and utilitarian manner.