Munch Pookalam AR Filter

Munch Pookalam AR Filter

About the
Project

For kids, the COVID Pandemic canceled all family holiday plans 

past year has been filled with less fun because of being stuck at home, no school to attend, depriving them of the adventures that the world offers. 

Wonders of Ocean with MILKYBAR, an Augmented Reality campaign is an attempt to cheer the little ones up by offering them the opportunity to augment a virtual aquarium in their surroundings.

The campaign gets activated on Nestle Milkybar and Milkybar Mosha packs. On scanning these packs using the parent’s mobile, children experience an immersive tour of a virtual aquarium. Everyday they will get to meet new aquatic creatures and learn something cool about them. 

The brand believes in partnering with the parents in their journey to impart learning through playful ways that are aimed at making the child’s experience more exciting and engaging.

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