Milkmaid DIY Dessert Kit

Milkmaid DIY Dessert Kit

About the
Project

With the aim of positioning itself as an essential ingredient for desserts, Nestle Milkmaid introduced DIY kits to let Gen Y and Gen Z make easy and enjoyable desserts at home. The kits target major Indian festivals in order to capture the essence of festivals such as Holi, Diwali and Christmas. Complete with a food-grade container, recipe book, all ingredients, and accessories, this e-commerce exclusive kit saw repeat purchases and was a big hit. Keeping in mind the brand’s focus on creating memories, Impresario ideated and designed cost-effective and high novelty tools such as fun shape cookie cutters and piping bags with nozzles for completing the kits.

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