Milkmaid DIY Dessert Kit

With the aim of positioning itself as an essential ingredient for desserts, Nestle Milkmaid introduced DIY kits to let Gen Y and Gen Z make easy and enjoyable desserts at home. The kits target major Indian festivals in order to capture the essence of festivals such as Holi, Diwali and Christmas. Complete with a food-grade container, recipe book, all ingredients, and accessories, this e-commerce exclusive kit saw repeat purchases and was a big hit. Keeping in mind the brand’s focus on creating memories, Impresario ideated and designed cost-effective and high novelty tools such as fun shape cookie cutters and piping bags with nozzles for completing the kits.