L’Oreal Casting Creme<br/> (Y-O-Y)
L'Oreal Creme Casting
We have shared a close association on a year-on-year basis with L’Oreal Casting Creme Gloss since year 2016 to create the perfect goods-with-purchase concept with great value return.
As India’s leading hair color brand, L’Oreal wanted to reward its consumers by giving away something that the consumers are truly passionate about. The hairstyling kit developed in 2017 combined itself with the glam and styling elements of the brand image and coffers packs were sold out within a quarter.
As the brand developed itself, so did the associated promos. With the launch of ‘Be your own kind of Beauty’ in 2018, we proposed and developed makeup brush sets that generated a massive engagement reaching over 300,000 consumers.
In 2019, the brush set and product packaging were upgraded to a glamorised holographic effect in tune with the global runway trend.
We have always matched up to the brand’s standards with innovative ideation and concrete creation, achieving the price point, year after year.
KitKat launched the #MyTravelBreak campaign to introduce the audiences to new experiences, both online and offline. The brand selected six offbeat travel destinations around India for travel lovers to explore. An e-commerce exclusive multipack featuring the destinations on chocolate packaging clubbed with cool hand-picked travel accessories created into a travel-kit was made available online.
KitKat launched 6 filters based on these locations on Facebook and Instagram for users to experience something above and beyond the product. The AR filters generated user-engagement via selfies for virtual experiences. TG experiences with filters range from activities like Yak Safari in Sikkim to flower-filled paradise in Kaas Plateau and star-gazing during night safari in Jaisalmer. The combination of physical and virtual offerings successfully generated excitement amongst armchair travelers.