L’Oreal Casting Creme<br/> (Y-O-Y)
L'Oreal Creme Casting
About the
Project
We have shared a close association on a year-on-year basis with L’Oreal Casting Creme Gloss since year 2016 to create the perfect goods-with-purchase concept with great value return.
As India’s leading hair color brand, L’Oreal wanted to reward its consumers by giving away something that the consumers are truly passionate about. The hairstyling kit developed in 2017 combined itself with the glam and styling elements of the brand image and coffers packs were sold out within a quarter.
As the brand developed itself, so did the associated promos. With the launch of ‘Be your own kind of Beauty’ in 2018, we proposed and developed makeup brush sets that generated a massive engagement reaching over 300,000 consumers.
In 2019, the brush set and product packaging were upgraded to a glamorised holographic effect in tune with the global runway trend.
We have always matched up to the brand’s standards with innovative ideation and concrete creation, achieving the price point, year after year.
