Kwality Walls Bag Tags

A family brand eager to expand its footprint in the frozen dessert market with Gen Z and Millennials TG, Kwality Walls decided on the ‘Back to School’ theme and approached us for solutions that met two goals – firstly, getting kids excited about going back to school and secondly, giving them a cool and fun accessory which they could flaunt. After careful ideation, branded bag tags that would ‘hang’ outside the school bag were developed.

In 2018, the Cloud Bite ice cream was launched with a flipping lenticular bag tag depicting 2 flavours of the ice cream. In 2019, the Gems Burst ice cream, in association with Mondelez India, was launched with 3 D bag tags in the shape of the ice cream cup. The success of these two promotions led the company to re-launch the Cloud Bite ice cream with licensing of popular cartoon character Chhota Bheem featuring on the bag tags. 

And the engagement levels went off the charts, with 500,000 to 800,000 units being sent to the market every year leading to over 1.5 million children becoming brand ambassadors of the brand as they went back to school. Since then, consumption increment has been going up over 10% every year.