Garnier Men Tennis Ball

Garnier Men Tennis Ball

About the
Project

In their quest for capturing a bigger slice of the growing men’s personal care market, Garnier decided to take the cricketing route with promotional marketing. To capture the attention of the male TG 18-30 years of age, the unique proposition of gifting tennis balls with the Men’s Face Wash was launched in the market. 

The promotional activity generated the right amount of buzz, and around a million units were consumed during the campaign. The tagline “Hit the pimple for a six with your face wash” complemented the pimple-free face wash in a wonderful manner. The year 2020 witnessed Garnier repeating the promotional activity, owing to its exceptional results.

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