Introduction
Client & Challenge (The Why)
To bring both brands alive at Reliance outlets, the ask was to create an interactive game that engaged shoppers instantly. The challenge? Make the duo of stain-fighting and softness shine through gameplay while rewarding users for participation.
The goal? Turn casual shopping into a full-on fun run and drive home brand messaging through action, not just ads.
Campaign overview
The Solution (The What)
We developed Endless Dhobi Run, a fast-paced, tablet-based game where users raced through dhobi-themed obstacles. Players dodged stains (Surf Excel), got messy, and regained their glow by collecting Comfort bottles. The visual narrative echoed the real laundry experience — mess, clean, and repeat — all within seconds.
Upon reaching a certain score, users unlocked instant Paytm cashback, creating a clear loop between fun, education, and reward.
Key Features:
Hyper-casual endless runner gameplay
Product-led storytelling: Surf = stain dodge, Comfort = softness collect
Instant rewards via Paytm cashback
Platform/Touchpoints:
In-store tablet installations at Reliance outlets
Visual brand integration throughout the game environment
Key elements