Introduction
Client & Challenge (The Why)
Colgate India wanted to do more than just talk about whitening — they wanted consumers to see it. At retail points like POSMs and kiosks, the challenge was to promote the Visible White O2 range in a way that turned curiosity into trial, and trial into loyalty. The brand was also keen to collect first-party consumer data and reward participants meaningfully.
The goal? Use tech to create belief in the product promise — “Whiter teeth in 3 days” — and turn a static retail stop into a futuristic beauty moment.
Campaign overview
The Solution (The What)
We created a virtual whitening trial using AI and AR that let consumers see the difference instantly. With just a scan, users could activate a front-camera experience that visualized their teeth going a few shades whiter, creating a beauty filter with a science-backed promise.
Once the virtual trial was complete, users could enter their details for a chance to win a curated Beauty Kit hamper, pushing both data collection and consumer delight.
Key Features:
AI + AR-based virtual whitening experience
Real-time “whitening filter” to build belief
Instant gratification via Beauty Kit hamper entries
Platform/Touchpoints:
In-store kiosks and POSMs
Mobile-first browser-based experience
Key elements