Introduction
Client & Challenge (The Why)
In South India, tea isn’t just consumed, it’s cherished. But in a crowded category, 3 Roses needed to move beyond tradition and reignite emotional engagement. The challenge? Make tea feel modern, personal, and interactive again, without losing cultural warmth. And in doing so, reinforce brand love in a region where rituals are sacred.
Campaign overview
The Solution (The What)
We brought teatime face-to-face with a legend.
We crafted a first-of-its-kind AI-powered video call with MS Dhoni—South India’s beloved cricket icon. By scanning a QR code on the tea pack, users were launched into a hyper-personalized conversation with Dhoni in their native language. The experience made every sip feel like a special moment shared with a hero.
Key Features:
Mobile-first experience.
Dhoni in 4 Languages: English, Tamil, Telugu, Kannada
Hyper-Personalization: Real-time response with cultural cues
Shareable Moments: Fans could record and post their reactions
Key elements
Process & Collaboration (The How)
Collaborating closely with the brand, we designed an experience that felt both futuristic and familiar. Scripting localized content, creating AI Avatar, and matching cultural voice tones.
Execution
Colgate Visible White O2
Client & Challenge (The Why)
Colgate India wanted to do more than just talk about whitening — they wanted consumers to see it. At retail points like POSMs and kiosks, the challenge was to promote the Visible White O2 range in a way that turned curiosity into trial, and trial into loyalty. The brand was also keen to collect first-party consumer data and reward participants meaningfully.
The goal? Use tech to create belief in the product promise — “Whiter teeth in 3 days” — and turn a static retail stop into a futuristic beauty moment.
The Solution (The What)
We created a virtual whitening trial using AI and AR that let consumers see the difference instantly. With just a scan, users could activate a front-camera experience that visualized their teeth going a few shades whiter, creating a beauty filter with a science-backed promise.
Once the virtual trial was complete, users could enter their details for a chance to win a curated Beauty Kit hamper, pushing both data collection and consumer delight.
Key Features:
AI + AR-based virtual whitening experience
Real-time “whitening filter” to build belief
Instant gratification via Beauty Kit hamper entries
Platform/Touchpoints:
In-store kiosks and POSMs
Mobile-first browser-based experience
Results
Surf Excel x Comfort – Endless Dhobi Run
Client & Challenge (The Why)
To bring both brands alive at Reliance outlets, the ask was to create an interactive game that engaged shoppers instantly. The challenge? Make the duo of stain-fighting and softness shine through gameplay while rewarding users for participation.
The goal? Turn casual shopping into a full-on fun run and drive home brand messaging through action, not just ads.
The Solution (The What)
We developed Endless Dhobi Run, a fast-paced, tablet-based game where users raced through dhobi-themed obstacles. Players dodged stains (Surf Excel), got messy, and regained their glow by collecting Comfort bottles. The visual narrative echoed the real laundry experience — mess, clean, and repeat — all within seconds.
Upon reaching a certain score, users unlocked instant Paytm cashback, creating a clear loop between fun, education, and reward.
Key Features:
Hyper-casual endless runner gameplay
Product-led storytelling: Surf = stain dodge, Comfort = softness collect
Instant rewards via Paytm cashback
Platform/Touchpoints:
In-store tablet installations at Reliance outlets
Visual brand integration throughout the game environment
Benefits