Nestle Milkybar Promise Packs

Nestle Milkybar Promise Packs

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Augmented reality (AR) has already become a buzzword in the world of technology and marketing. However, AR isn’t just about games. It goes far beyond gaming and entertainment. AR has breathtaking prospects in many industries, from education to healthcare to construction. We saw some amazing AR campaigns in 2020 and we will continue to unveil more interesting ways of marketing through AR in the future. 
We are here talking about the latest Milkybar Promise Packs, one of the most remarkable AR Campaigns.

Nestle Milkybar Promise Packs: Learning the AR Way

Continuing to Milkybar’s preposition of Play Eat and learn, Milkybar in its new campaign introduced promise packs encouraging children to develop six promises —sharing, helping, learning, playing, planting more trees, and recycling.

A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

The campaign continues with the brand’s purpose of partnering parents across India to impart and encourage children to learn good moral values and habits playfully and innovatively. On filtering these packs, the kids can watch these guarantees become animated on their folks’ mobiles as a short enlarged reality video. These recordings can be customized with the youngster’s name to make it an individual encounter.

AR with a Personalized Touch Utilization of Augmented Reality innovation with the additional personalization, pointed toward making the kid’s experience all the more energizing and drawing in and to go about as a trigger for their creative mind to learn estimations of goodness in a fun and lively way.

AR for the Ultimate Consumer Experience 

Top global conglomerates are beginning to harness the benefits of Augmented reality in promoting their products and building vast marketing strategies. The value of AR in marketing is undeniably significant and leading businesses are already using this tool to provide positive experiences to customers.AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.“AR has the potential to provide customers with an experience they want and what they’ll tell their friends about.


Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete. Technology has moved the world and now it’s your turn to engage an augmented reality strategy that fits into your business to enhance business growth and add glamour to your customer’s experience.

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