We are all experiencing the quarantine blues. It has made our lives so stressful and mundane that focusing on work and daily activities has become a task for us.

As a response to this, the use of a new stream of gadgets has gained momentum. To begin with, talking about the latest range of fidget toys that has gained enormous visibility in the market.

‘Fidget toys’ – as the name suggests is something that involves fidgeting. Fidgeting with an object in the hand helps one stay focused when doing a long task or sitting still and attentive in a long meeting. These toys gained popularity among Gen Z and millennials on social media platforms like Instagram.

The use of fidget toys as a promotional giveaway has ascended enormously during the quarantine. Brands are playing upon the fun and multi-functional attributes of these toys along with delivering the message of it being an amusing tool for coping anxiety among people of all ages.

For children, fidget toys have been found beneficial in ways beyond imagination. These toys have helped children with attention or anxiety issues to stay focused and calm in the classroom. However, a fidget toy is not only favoured by kids but it is also a unique stress buster and fun tool for millennials. Such a promotional item aids the brand to capture a wider set of consumers due to its trendy and cool features.  

Fidget poppers and spinners are great stress relieving tools. A fidget item helps you to get in the right frame of mind to stay focused and calm while staying put. The recurrent motion of fidgeting can boost concentration and productivity because of its calming effect.

Fidget toys can be made functional by coupling them with the objects we use daily like a fidget bracelet or keychain, phone case, coaster or a placemat for your desktop items. Plus, it’s travel friendly due to its lightweight and portable nature.

Fidget spinners, particularly, require hand-eye coordination which improves mind-muscle coordination. They also promote mental well-being by taking mind off stress and enhancing one’s concentrating capacity on daily tasks.

Brands are chasing to pop their way ahead of competition and gain an edge over others by using fidget toys as a promotional tool.