L’Oréal’s responsible packaging policy is rooted back in 2007, based on the strong pillars of their “three Rs”: Respect, Reduce, and Replace. The group has continuously been taking conscious measures to systematically identify opportunities that improve and contribute towards their eco-design process including product packaging and others.
Being a trusted GWP supplier of L’Oréal India and an agency that understands the value of environment and society, team Impresario is proud to contribute towards L’Oréal’s responsible packaging policy. Operating in the industry from the past 8 years, we understand the notable contribution packaging operations have in the single-use plastic waste. Hence, we are trying to play our bit in promoting circular economy and sustainability.

What did we Propose?

Building upon L’Oréal’s “Three Rs”, Impresario proposed swapping plastic for the paper through our Eco-packaging initiative. The initiative involves using certified paper sleeves as a replacement of age-old poly bags for packaging our GWPs.

• Respecting the environment by procuring certified paper.
• Reducing the size of packaging by using paper sleeves instead of covering the overall product.
• Replacing the conventional plastic pollutant with sustainable paper.

The Impresario touch… 

Impresario is known for its creativity! Keeping aesthetics intact (the key factor), the brand budget unmoved and designing a purposeful eco-friendly packing, is how we proved our creativity.