Author: Nidhi R

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Creative

Back-to-School with Kwality Wall’s: A Brand with a Big Heart

A family brand eager to expand its footprints in the frozen dessert market, Kwality Wall’s decided on the …

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Business

The “Why”, “What” & “How” of cartoon licensed cosmetic products

Now we can have Super Woman Makeup Dreams!! Theme-based beauty collections generally sell very well and tend to …

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Lifestyle

Sustainability Journey with TRESemmé: One step at a time

Alan Joe, CEO of Unilever states that ‘’ We can only eliminate plastic waste by acting fast and …

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Business

Retail Marketing taking the lead! How retail display of offers help in sales…

Retail display of promotion offers is the best way to attract consumer attention in a multi brand scenario. …

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Enviroment and Society

Aarogya Setu: Entering into the New World

Trying to Fight Covid-19 with phones and Apps has what the Government of India has come up with …

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Business Planning Steps for Post-Coronavirus

The coronavirus pandemic is wreaking havoc on the global economy. In times of crisis, it can be hard …

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