Introduction
Client & Challenge (The Why)
Winkin’ Cow had a moment to seize.
With the Cricket World Cup around the corner and a brand-new product ready to hit the shelves, the team at Winkin’ Cow wanted more than just a seasonal campaign, they wanted cultural relevance. The challenge? How do you cut through cricket chaos and get fans not just to notice your product, but play with it?
Campaign overview
The Solution (The What)
We turned a bottle into a cricket bat.
To bring cricket fans into the heart of the action, we built an immersive AR cricket game where the Winkin’ Cow bottle wasn’t just packaging, it was the controller. Players could use their physical bottle to swing at digital balls, or switch to on-screen controls. The game combined real gestures with digital fun, making every sip of Winkin’ Cow part of the play.
The experience featured:
Bottle-as-bat gameplay
Multiple cricket modes
Story-driven animations
WebAR that launched with a simple QR scan
Smart data tracking to optimize play
A product-first experience that blurred physical and digital
From idea to impact — together.
We co-piloted the journey with Winkin’ Cow from the very first brainstorm. Through creative sprints, rapid prototyping, and constant testing, we shaped a game that felt natural to play and deeply aligned with the brand’s tone.
Key elements